What’s your shoe print? An interactive website that raises awareness about the alarming amounts of waste generated by the shoe industry, and urges both consumers and big companies to step towards a circular material life cycle.
Project Details
Goal: Create an interactive public facing interface to educate individuals about the waste problems within the shoe industry. Aimed to leave users with a call to action that would inspire them to question their current behaviors while also leaving them with the resources needed to take the next step towards change.
Timeframe: 4 Weeks
Solo Project
Research Phase
Uncovering the current problem and understanding what the solution might be.
The Problem
Due to the linear lifecycle of material, the Shoe Industry generates an alarming amount of waste. Approximately 740,000 Tons of material end up in the Landfill, while only 110,000 Tons are Reused and 5,000 Tons are Recycled.
The Solution
An interactive website that raises awareness about the issue and urges both consumers and big companies in the shoe industry to step towards a circular life cycle.
Mood Boarding
Sketches to Low Fidelity
Gamifying a shoe’s journey to increase engagement.
Ideating on the steps of the “game.”
High Fidelity Iterations
User Testing/Critiques
Tested first round of high fidelity website with classmates and professor. Collected feedback and found common themes to address.
Lean more heavily into the reference to a receipt layout in the CO2 Emissions Cost section.
Play off of the common “shoe builder layout” found on sites like Nike.
Try to leave users with a call to action. Provide them resources to take the next step.
Final Solution
